Thursday, May 31, 2007

High Cost of Bad Information Design!

Poorly designed fax sheet causes police to evacuate more than a dozen businesses in Massachusetts!



This faxed page released by the Ashland Police Dept., shows a fax as it was to appear as a promotion sent by a marketing group Wednesday, May 30, 2007, to a Bank of America branch in Ashland, Mass.

A faulty fax arrived at the Bank of America's Ashland office Tuesday night omitting portions of the fax.

A bank employee misinterpreted the message Wednesday as a bomb threat causing authorities to evacuate more than a dozen neighboring businesses. (AP Photo/Ashland Police Dept.)

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