Saturday, June 14, 2008

Non-Parallel Construction

Even important publications like NYT or WSJ are not immune to generating weak prose, constructed with non-parallel clauses.

Here is one from New York Times (June 7, 2008):

"The hunger strike is meant to pressure federal officials, and comes as Congress is debating an expansion of the guest worker program..."

There's nothing "wrong" with this sentence except a passive-voice clause is followed by an active-voice one.

This is how I'd edit it:

"The hunger strike aims to put pressure on the federal officials, and comes as Congress is debating an expansion of the guest worker program..."

Friday, June 13, 2008

Scheduling Posts

Now you can schedule your posts in advance if you are using Blogger.

WordPress had that functionality for quite a while.

I congratulate Blogger for the innovation for a good reason -- whenever I had WordPRess blogs they've been assaulted without mercy by comment spammers.

With Blogger, knock on wood, that has never been an issue and I'm using Blogger since year 2000. I hope one day WordPress developers will also learn how to protect their bloggers against such nuisance.

Something new -- if you're looking for an HTML editor which has a built-in advance scheduling function, try Xsite Pro 2.0. It is the only HTML editor I know (not Dreamweaver, not GoLive) which allows you to schedule your web pages in advance and publishes them according to your schedule. Indexing robots love that time-release stuff.

Thursday, June 12, 2008

Technical Editing

EXAMPLE: Once the startup condition is attained, the user can launch the module.

BETTER: After starting the system, the user can launch the module.

Wednesday, June 11, 2008

"Energizing"

Some of the worst excesses of copy writing give the trade a bad name.

Take the following lonely adjective I noticed printed on the label of a bottle of shampoo:

"Energizing..."

Now what the heck does that mean, really?

Energizing WHAT? Does it mean I'll have more energy when I use that shampoo? Of course not.

How much more energy we're talking about? Are we talking in terms of Calories?

Etc. Etc.

Total nonsense and yet someone was paid to write that, and another to place it on the label.

When I see empty rhetoric like that masquerading for good writing, I feel like breaking my keyboard and selling used cars for a living.

Tuesday, June 10, 2008

MEGA MILLIONS - "Learn from History" ???


(Click the image to enlarge it.)

That's the first sentence that greets you when you visit the "Recent Drawings" page of MEGA MILLIONS LOTTERY.

LEARN FROM HISTORY? If we could do that, that would mean the lottery drawings are NOT random!

The whole point to a lottery is that all drawings are (supposed to be) RANDOM and INDEPENDENT from each other.

For anything to have a HISTORY it has to have events that are NON-RANDOM and NON-INDEPENDENT.

I'm really surprised that the Mega Million lottery officials are suggesting that we can "learn" anything from studying the "history" of these drawings.

What do they exactly mean by that, I'm really at a lost.

For a perfectly random and FAIR drawing, we should NOT be able to learn anything by studying the "history" of past drawings.

Do the lottery officials know something that we don't?

Or is it a case of a careless copy writer who has not taken probability at college and who does not know what an "independent event" means?

They need to hire a good technical writer, right away.