On Radio, Have a Domain Name that People Can Remember

I always have my radio on when I drive.

Here is a law office commercial I heard today, followed by the instruction to visit their web site:

"Visit us today at Kimmel, Wellerstein, Zimmertwolds..." etc etc, one of those long typical law-partnership names (I made up this particular one).

And then comes the kicker -- the anchor actually starts to SPELL OUT each and every letter in the DOMAIN NAME!!!

"... that's, double-u, double-u, double-u, dot, K, I, M, M, E, L, W, E, L, L, E, R, S,..." on and on and on...

Good Lord! What do some people think when they put together these incredible commercials? That we have an IQ of 300?!

Who can remember such a loooooong string of letters? What a waste of money.

My advice: get a domain name that people can actually remember when they hear it for the first time. Then forward it to your existing site.

Surely www.lawyer.com is taken. But what about "www.yourlitigationexpertsinnebraska.com" or something like that?

Some of those domain names I'm sure are also taken but you can find one that's available and also easier to remember than that dreadful "double-u, double-u, double-u, dot, K, I, M, M, E, L, W, E, L, L, E, R, S, ..." disaster.

Use your common sense and ask yourself if you could've remembered your domain name if you were driving in your car and heard it on the car radio?

If you can't, perhaps it's time you select another easy-to-remember domain name for yourself and FORWARD it to you existing domain. That way you don't need a new web site either.

Circulation at the Top 20 Newspapers

By The Associated Press

Average paid weekday circulation of the nation's 20 largest newspapers for the six-month period ending in March, as reported Monday by the Audit Bureau of Circulations. The percentage changes are from the comparable year-ago period.

1. USA Today, 2,278,022, up 0.2 percent

2. The Wall Street Journal, 2,062,312, up 0.6 percent

3. The New York Times, 1,120,420, down 1.9 percent

4. Los Angeles Times, 815,723, down 4.2 percent

5. New York Post, 724,748, up 7.6 percent

6. New York Daily News, 718,174, up 1.4 percent

7. The Washington Post, 699,130, down 3.5 percent

8. Chicago Tribune, 566,827, down 2.1 percent

9. Houston Chronicle, 503,114, down 2 percent

10. The Arizona Republic, 433,731, down 1.1 percent

11. Dallas Morning News, 411,919, down 14.3 percent

12. Newsday, Long Island, 398,231, down 6.9 percent

13. San Francisco Chronicle, 386,564, down 2.9 percent

14. The Boston Globe, 382,503, down 3.7 percent

15. The Star-Ledger of Newark, N.J., 372,629, down 6.1 percent

16. The Atlanta Journal-Constitution, 357,399, down 2.1 percent

17. The Philadelphia Inquirer, 352,593, up 0.6 percent

18. Star Tribune of Minneapolis-St. Paul, 345,252, down 4.9 percent

19. The Plain Dealer, Cleveland, 344,704, up 0.5 percent

20. Detroit Free Press, 329,989, down 4.7 percent

The Dallas Morning News is reporting for the first time since being censured in 2004 for misstating circulation figures. The Chicago Sun-Times has not yet resumed reporting.

Source: Audit Bureau of Circulations.