Magic of Giving It Away

"Last fall, one of the largest subscription websites decided to make all of its content free and abandon the subscription model. That website was NYTimes.com. After opening up their website, they saw a traffic jump almost immediately of over 2.2 million unique visitors to the site.

Following this news, Rupert Murdoch seriously considered leaving his more than one million subscribers behind and opening up WSJ.com for free as well. He didn’t, however he did open up much more of his content and has since seen a 256% increase in unique visitors this year."

~ Mequoda Daily