"WHEN T. S. Eliot said that it is the journey, not the arrival, that matters, he surely was not thinking of a journey to Paris on a commercial airline, at a cost of $1,400, following a two-hour wait on the tarmac, in which cocktails on overseas flights are no longer free."
http://www.nytimes.com/2008/07/20/fashion/20bummer.html
It turns a well-known line by a famous poet on its head while immediately focusing our attention on a current and urgent topic -- the high cost of travel. It's tastefully disrespectful of authority, witty and pertinent. Wastes no time to get to the heart of the issue.
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