Sunday, July 22, 2007

Gobbledygook of the Day: "Swimming Venues"

Obfuscation, or making what is plain unclear and cover it with a veil of mystery, comes easy to some public speakers.

The other day as I was driving in my car and listening to a program on the various hazards of spending a day at the beach, I heard one of the experts say:

"I have to caution your listeners to be careful when they visit hundreds of thousands of swimming venues this summer..."

SWIMMING VENUES??? That was a new one for me. Why not just say "pools and beaches"?

Clarity and relevance should not be the cost of abstraction and generalization.

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