Thursday, May 1, 2008
AFI CENTER Can Use a Better Subtitle
Some titles can be correct bur imbalanced if they are constructed in an unparallel fashion.
Here is a good example: the subtitle of the splendid AFI CENTER in Silver Spring, Maryland.
This is a great movie theater and a cultural center; one of the best I've seen anywhere.
But look at its official subtitle:
"Theater and Cultural Center" !?
"[NOUN] + [ADJECTIVE] CENTER"
There are two BETTER and more balanced alternatives:
Theater and Culture Center [NOUN + NOUN]
or
Theatrical and Cultural Center [ADJECTIVE + ADJECTIVE]
Obviously, the second one is a bit funny since a BUILDING cannot "act theatrical" or "be theatrical" as an inanimate object.
So the correct copy solution here would be:
THEATER AND CULTURE CENTER
But that's all right. 99% of people will not notice the imbalance anyways.
Labels:
Copywriting
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